OUR PORTFOLIO OF WORK.

advertising : print • billboards • broadcast • Auto Wraps

We've been privileged to work on a wide variety of projects and campaigns for regional and national clients. We love to bring an idea to life and help it grow and prosper through successful branding campaigns.

John Hall Electric

Working with LightSource Marketing, we developed an ad campaign that focuses on the strengths of John Hall Electric. These ads are the start of a 2010 branding campaign for JHE that includes direct mail, online ads and a 10x10 trade show display.

Freedom Automotive

Building off of the strength of Freedom Automotive's amazing customer testimonials, we developed a television and print campaign that focused on their customer's stories based around what "Freedom" meant to them. And what great stories they were... it was hard finding just one sound bite for print and less than 30 seconds for the TV spots. No actors here, folks.

Photography for all campaigns taken by Len Rothman.

Auto Trader Publications & Auto Extra

Working with Recharge Marketing, we were brought in to help Auto Trader introduce auto dealerships to the concept of "WAYN: We're All You Need." The introduction began with a series of ads that initially ran consecutively in each publication to show that "throughout the buying cycle, WAYN was there" and wrapped up with an introduction of WAYN (a.k.a. Auto Trader).

This led to our next project, introducing Auto Trader's newest website, AutoExtra.com, and the powerful family of products they offer auto dealers. For this campaign, we created photo illustrations, teaser and announcement ads, a brochure, billboards and van wraps. The campaign's theme revolves around AutoExtra.com playing matchmaker and bringing two (unlikely?) personalities together.
Taking the concept one step further, we helped produce the mobile message (van wraps) for AutoExtra.com.

Additionally, we've created marketing materials (pocket folders, inserts, and brochures) for the rest of the Trader family (Boat Trader, Cycle Trader, Equipment Trader, Truck Trader, and RV Trader)

Photography for all campaigns taken by Len Rothman.

Miller's Neighborhood Market

What do you do when you're asked to jump into a project that is already underway, on a tight budget and oh, by the way, everything is due before nightfall? (Well, that may be an exaggeration...but not by much.) If you're RCS, and the person asking is Elaine Kennedy of Recharge Marketing, you say "Yes m'am. Where do we start?"

We started with fleshing out a concept that had already been presented and approved by the client, and ran with it. In the process we created billboards, outdoor displays, in-store signage and displays, ads (print, radio and TV) and product logos. In addition, we got to know the fine folks at Miller's and have a sampling or two of their mighty fine Fun Buns. Just ask Molly...they're a fresh-baked foodgasm!

Illustrations by Ron Neale.